Until that time I'm going to give you my 'Love of Profit' article about the real valentines day from my other more-formal blog, and if you're feeling that down then you can at least look at this very pretty blog and pretend that somebody loves you....
Love of Profit
The Original Valentines Day:
Although Saint Valentine was a real person who lived during the 2nd century, Valentines day is not actually named for him. Instead 'Valentine' is a pseudonym for all unknown Christian martyrs used by Pope Gelasius in 496 in implementing a day to remember the fallen Christian soldier, so in reality when you're asking somebody to 'be your valentine' you are actually asking them to give their lives for a noble Christian cause. This is still well known in the Catholic church which is why in 1969 Pope Paul VI, appalled with the commericailisation of this historic day, ordered the removal of Valentines day from the Christian Calender.
How it all went Wrong:
As I mentioned Valentines day was never about love, so how did it become so? Well the first recorded incident of a Valentines day day as we know it today was during the English Renaissance, where world renown poet Geoffrey Chaucer wrote 'Parlement of Foules' which reads; "For this was Saint Valentine's Day, when every bird cometh there to choose his mate".
|Google's Valentine Logo|
Although Chaucer had wrote this poem, it was still only the upper class and social elite who were even aware of his work, so at what point did it become the Valentines day you and I celebrate? Well believe it all not Valentines day wasn't publicly known worldwide until the early 19th century. Valentines day only became so popular after the boom of the UK's greeting card industry in the late 18th century and was created to fill gaps in profit between Christmas and Easter, a trend which quickly spread across Europe and to the US.
So there you have it, although the Romans first created Valentines day, it was an Englishmen who first made it about romance, and the British who made it about profit. Every year the profit form Valentines day trade increases with last year totaling £1.3 in the UK alone, with traditional cards going out of fashion in lieu of bigger more expensive gifts (mostly perfume or jewelry).
-Profiteering or innovation at it's best?
-Who is to blame? The companies or the suckers who are willing to pay?